Privacy.

1. data protection at a glance 

General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data collection on our website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How do we collect your data?
Your data is collected on the one hand by the fact that you tell us. This may be data that you have entered in a contact form.

Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of page view). The collection of this data takes place automatically as soon as you enter our website.

If you contact us by e-mail, we will only process your personal data if there is a legitimate interest in the processing (Art. 6 para. 1 lit. f DSGVO), the processing is necessary for the initiation, establishment, content or amendment of a legal relationship between you and us (Art. 6 para. 1 lit. b DSGVO) or another legal norm permits the processing.

How long do we keep your data?
Your personal data will remain with us until the purpose for storing the data no longer applies (e.g. after processing your request has been completed), you request us to delete it or revoke your consent to store it. Mandatory legal provisions - in particular retention periods under tax and commercial law - remain unaffected.

What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Website operators have a legitimate interest in the technically error-free and optimized provision of their services.
Other data may be used to analyze your user behavior, which helps us to constantly improve our content and make our website even more appealing to you.

What rights do you have regarding your data?
You have the right at any time to receive free information about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of data protection, you can contact us at any time at the address given below. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools
When you visit our website, your surfing behavior may be statistically analyzed. This is done primarily with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. General notes and mandatory information

Privacy
Die Betreiber dieser Seiten nehmen den Schutz Ihrer persönlichen Daten sehr ernst. Wir behandeln Ihre personenbezogenen Daten vertraulich und entsprechend der gesetzlichen Datenschutzvorschriften sowie dieser Datenschutzerklärung.

When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (eg communication by e-mail) security gaps. A complete protection of the data against access by third parties is not possible.

Note on the responsible body
The responsible party for data processing on this website is:

essenzmedia GbR
Heinrich-Campendonk-Straße 5
41470 Neuss

Telefon: (+49) 176 459 609 51
E-Mail: contact@essenzmedia.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion
You have, within the framework of the applicable legal provisions at any time the right to free information about your stored personal data, their origin and recipient and the purpose of data processing and, if necessary, a right to rectification, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Contradiction against advertising mails
The use of contact data published within the framework of the imprint obligation for the transmission of not expressly requested advertising and information materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited promotional information, such as spam e-mails.

3. data collection on our website

Cookies
The Internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your surfing behavior) are stored, these are treated separately in this privacy policy.

Server log files
Server-Log-The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Used operating system
Referrer URL
Host name of the accessing computer
Time of server request
IP address
This data is not merged with other data sources.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Contact form
If you send us inquiries via the contact form, your data from the inquiry form, including the contact information you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of the data entered in the contact form is therefore based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions - in particular retention periods - remain unaffected.

4. analysis tools and advertising (I)

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser Plugin.

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the collection of your data during future visits to this website: Google Analytics Opt Out

For more information on how Google Analytics handles user data, please see Google's privacy policy: Google Privacy Policy.

Order data processing

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".

4. analysis tools and advertising (II)

Google Analytics Remarketing
Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history with your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.

To support this feature, Google Analytics collects google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: Personalized advertising.

The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in Google's privacy policy at: Google Privacy Policy.

Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Within the framework of Google AdWords, we use the so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see Google's privacy policy: Google Privacy Policy.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

4. analysis tools and advertising (III)

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of your data when visiting this website. To prevent collection by Universal Analytics across different devices, you must perform the opt-out on all systems used. If you click here, the opt-out cookie will be set: Disable Google Analytics

Social media
Data processing through social networks
We maintain publicly accessible profiles on social networks. The social networks used by us in detail can be found below.
By visiting our social media presences, numerous data protection-relevant processing operations are triggered.
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected under certain circumstances if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your terminal device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, you can be shown interest-based advertising inside and outside the respective social media presence. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are or were logged in.
Please also note that we cannot track all processing on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

Legal basis
Our social media presences are intended to ensure the most comprehensive presence possible on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. The analysis processes initiated by the social networks may be based on different legal bases, which are to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a DSGVO).

Responsible party and assertion of rights
When you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook).
Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as the purpose for storing it no longer applies, you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies. Stored cookies remain on your terminal device until you delete them. Mandatory legal provisions - in particular retention periods - remain unaffected.
We have no influence on the storage period of your data, which is stored by the operators of social networks for their own purposes. For details, please contact the operators of the social networks directly.

4. analysis tools and advertising (IV)

Facebook
We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified in accordance with the EU-US Privacy Shield.

We have entered into a data sharing responsibility agreement (Controller Addendum) with Facebook. This agreement specifies the data processing operations for which we or Facebook is responsible when you visit our Facebook fan page. You can view this agreement at the following link:
Controller Adendum

LinkedIn
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn has certification in accordance with the EU-US Privacy Shield.

LinkedIn uses advertising cookies.
If you wish to disable LinkedIn advertising cookies, please use the following link:
LinkedId advertising cookies
For details on how they handle your personal data, please refer to LinkedIn's privacy policy:
LinkedIn privacy policy.

Instagram
We have a profile on Instagram. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on their handling of your personal data, please refer to Instagram's privacy policy:
Instagram privacy policy.

Twitter
We have an account with the short message service Twitter. The provider is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is certified in accordance with the EU-US Privacy Shield.
You can independently adjust your Twitter privacy settings in your user account. To do so, click on the following link and log in:
https://twitter.com/personalization
For details, please refer to Twitter's privacy policy:
https://twitter.com/de/privacy

Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversions.
This allows us to track the behavior of page visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the operator of this website, we can not draw any conclusions about the identity of users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.

You can also disable the Custom Audiences remarketing feature in the Ads Settings section under Ads Settings. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can disable Facebook usage-based advertising on the European Interactive Digital Advertising Alliance website: European Interactive Digital Advertising Alliance.

Alternatively, you can opt out on this website here: Facebook Opt Out

4. Analyse Tools und Werbung (V)

HubSpot
This website uses services of the software manufacturer HubSpot.
HubSpot is a software company from the USA with a branch in Ireland.

Contact

HubSpot European Headquarters
Ground Floor, Two Dockland Central
Guild Street, Dublin 1,
Ireland

Telefon: +353 1 5187500

We use HubSpot for our online marketing activities. This is an integrated software solution that we use to cover various aspects of our online marketing.

These include:

Content Management (website and blog)
Chat-Bot
Email Marketing (newsletter as well as automated mailings, e.g. to provide downloads)
Social Media Publishing & Reporting
Reporting (e.g. traffic sources, accesses, etc. ...)
Contact Management (e.g. user segmentation & CRM)
Landing Pages and Contact Forms
This information as well as the content of our website is stored on servers of our software partner HubSpot Ireland. It can be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.

All information we collect is subject to this Privacy Policy.

In accordance with Art. 28 of the GDPR, we have entered into an order processing agreement with HubSpot Ireland and fully implement the resulting requirements.
HubSpot is certified under the terms of the "EU - U.S. Privacy Shield Framework" and is subject to TRUSTe 's Privacy Seal as well as the "U.S. - Swiss Safe Harbor" Framework.

You can find more about HubSpot's privacy policy here.
More information from HubSpot regarding EU data protection regulations here.
More information about the cookies used by HubSpot can be found here & here.

Newsletter data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data that has been stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.

4. analysis tools and advertising (VI)

Hotjar
This website uses the "Hotjar" web analytics service provided by Hotjar Ltd.
Hotjar is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel: +1 (855) 464-6788).

Using Hotjar's technology, we get a better understanding of our users' experiences, such as:
- how much time users spend on which pages,
- which links they click,
- what they like and don't like.

This helps us to tailor our offer to the feedback of our users.
Hotjar works with cookies and other technologies to collect information about the behavior of our users and about their end devices.

This includes in particular:
- the IP address of the device (collected and stored only in anonymized form),
- screen size, device type (unique device identifiers),
- information about the browser used,
- location (country only) to display the preferred language.

Hotjar stores this information in a pseudonymized user profile. The information is neither used by Hotjar, nor by us to identify individual users, nor is it merged with other data about individual users and is therefore not traceable at any time.

The use of Hotjar and the storage of Hotjar cookies is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.
For more information, please see Hotjar's privacy policy.

We have concluded an order processing agreement with Hotjar in accordance with Art. 28 DSGVO and fully implement the resulting requirements.

Opt-out:
If you wish to opt-out of Hotjar storing a user profile of information about your visit to our website, as well as the setting of Hotjar tracking cookies on other websites, please use the opt-out link.

4. analysis tools and advertising (VI)

TidioChat (Tidio Ltd.)
Our website optionally offers the use of TidioChat (a live chat software of Tidio Ltd. 220C Blythe Road, W14 0HH, London, United Kingdom). Via a script, the chat is integrated into the source code. By using this website, you automatically use the services of TidioChat. The data collected includes: Chat history, IP address at the time of the chat and country of origin. If you are logged in and the information exists, the following additional data will be transmitted: Name / username, email address, origin (zip code, city, country of origin). Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. The cookies enable the recognition of the Internet browser. If the information collected in this way has a personal reference, the processing is carried out in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.

To avoid the storage of TidioChat cookies, you can set your Internet browser so that in the future no more cookies can be stored on your computer or already stored cookies are deleted. However, switching off all cookies may mean that some functions on our Internet pages can no longer be executed. You can object to the collection and storage of data for the purpose of creating a user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.

For the purpose and scope of the data collection and the further processing and use of the data by TidioChat, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Tidio Ltd: https://www.tidiochat.com/en/privacy-policy.