How to write a business blog that converts [7 Tips!]
One of the most important questions for your company is: How can you attract online users to your website? One way is to create compelling web content that both informs and intrigues. One of the best ways is to set up a business blog. If you keep publishing new blog posts, your web traffic will increase significantly. Not sure how to write a business blog? Below we cover seven simple tips on how to make your blog engaging and compelling.
Tip 1: Write to meet user search intent
As important as keywords are for business blogging, you should not arbitrarily include a keyword in your content. Your blog should be written specifically to satisfy user search intent. That's the reason why users search for a specific keyword. When you write a blog post, write it in such a way that it contains the exact information users are looking for. This ensures that it will be useful to visitors and that they will want to engage with your content. You can figure out the search intent of a keyword by looking at what is already ranking for that keyword. Observe what the highest ranking articles have and you'll get a good indication of what people are searching for. Important: If you write blog posts that have little or nothing to do with their target keywords, Google's algorithm will detect this. Your content will then not be ranked!
Tip 2: Focus on target-relevant long-tail keywords
The second key to understanding how to write a business blog is learning the importance of keywords. Your blog is of no use to you if no one ever reads it. By targeting certain keywords in your content, you help your blogs rank in Google. This is how visitors find your articles in response to their queries. The best strategy is to use a specific keyword with each blog post, as well as some additional keywords, so that you can rank for multiple search queries. These keywords should be relevant to your business and consist of long-tail keywords. Long-tail keywords have less competition and are more specific to your target audience.
Tip 3: Create compelling title tags, meta descriptions and introductions
Regardless of how engaging or useful the bulk of your blog content is, users will decide within the first few seconds. This means that your titles and introductions need to be as eye-catching and compelling as possible. Your title tag is the first thing users see when they find your content in Google. Make sure it piques their interest. A good way to do this is to use numbers and emotive adjectives. Your introduction should evoke a similar idea. Write it in a way that makes users want to read on. For example, start with a compelling statistic about your topic. The same goes for your meta description. This is the text that appears below the title tag in Google search results. As with the title, include numbers and emotive adjectives where appropriate. Try to convey in just a few words how your post will answer the user's search query.
Tip 4: Create a positive reading experience for users
Another critical part of writing a business blog is the user experience. When people dive into your content, they want to have the easiest reading experience possible. One way to do this is to break your contentdown into smaller chunks. Instead of having huge blocks of text, use short paragraphs that you intersperse with bulleted lists and numbered lists. You can also use images to break up the content. Be sure to give your pages a hierarchical structure. Use headings to divide your content into organized sections. This will make it easier to navigate the page. Headings not only improve usability, but also make it easier for Google to understand the context of your posts.
Tip 5: Give every post a call to action (CTA)
Ultimately, the goal of all your marketing is to drive leads and conversions. That goes for business blogging, too. Blog posts attract users to your website, but then what? The easiest way to convert your casual blog readers into leads or customers is using calls to action. Call-to-actions consist of two components: A small sentence or blurb that tells users what to do, and a link or button that takes them to the appropriate page. You can place your CTAs in different places in your content. If you place a call-to-action right after the introduction, you'll reach visitors who don't read the whole thing. A call-to-action in the conclusion presents readers with the next step. For longer posts, it's a good idea to use more than one CTA. You can format your CTAs as buttons, or you can write them as sentences. An example of a text CTA might read: Sign up for our emails for more articles! Make sure you include links in your text CTAs that take users to the appropriate landing page.
Tip 6: Make the most of your links
When it comes to business blogging, links are your best helper. Apart from being useful for readers, links also send signals about the quality of your content to Google. Try to fill each of your business blog posts with lots of internal links, links to other pages on your site. This will help keep users on your site longer. Make sure you use appropriate anchor text for your links that accurately reflects where they lead. Even more important, however, are backlinks. Backlinks are external web pages that point to your content. You get backlinks by reaching out to third-party websites in your industry and asking them to link to your content. Backlinks indicate to Google that your content is credible. The higher the quality of your links, the more Google believes in your authority and the higher you will rank.
Tip 7: Update your blog regularly
The final tip for writing a business blog is to make sure you consistently update it. That is, write new content regularly. How often should you publish new content? There is no right answer to this. It all depends on your business and your audience. You can write ten articles per week or one post per month. The important thing is that you keep a consistent schedule. You shouldn't publish posts every day at first, then take a three-month break. It makes sense to use a content calendar or content planner. Now that you know how to write a business blog, you can boost your web traffic with new content.