The digital shop window
Today, anyone looking for a service or a specific product searches the Internet. Companies that have a website and are consequently displayed on the Internet, have conversely much better cards than those without. Should you not be found, you are simply non-existent for certain customers. And with a very high probability it can be assumed that your competition is present. Therefore, a website is inevitable for you.
A multiplicity of the customers, who are now times in the Internet, conclude even from the absence of an Internet side on a lack of efficiency of the enterprise. You give up the chance to anchor your corporate philosophy and to inform in detail about current topics. The consequence is the missed chance to do without profitable customer dialogue in the net.
From a business perspective, voluntarily giving up revenue is a taboo. Do you recognize the pattern? A spiral is the symbol of life, but also of death. In life, we are in constant flux. The entrepreneurial thinking of every self-employed person presupposes a foresight in which we should not shirk certain processes that seem to be complex but are not at all.
The Sharing Economy.
The sharing economy has found its way into life in Germany. It is a trend that has become indispensable in many areas of life. The basic idea has turned away from the traditional owning goods and focuses the use. In particular, the younger generations of the 80s and 90s advocate the type and part with the idea of having to own everything necessarily. The basic idea of the sharing economy is to make possessions easily accessible to everyone.
Are you setting up a new business, have you been successful in stationary retail for a long time and are planning to turn around and sell your products online, or are you a long-standing entrepreneur and want to realign or reposition yourself?
Entering the digital world does not seem easy for many. You want to trust a partner and start looking and receive the first offers. After the initial shock of the horrendous amounts, you reconsider your new orientation and ask yourself if it's all worth it.
The usual approach in the industry, which seems to be very popular, is that agencies work from project to project. This involves completing an expensive and larger project and the client no longer has a real point of contact to take care of their needs. You have spent a lot of money on your website in the past and you want to make changes and you feel overwhelmed. A long term partner who supports you in all aspects can be worth a lot.
We thought about keeping the barrier to entry as low as possible for people who want a change and want to realign. A website rent, that does not work. Clearly! Why not?
Planability.
The motives that make renting a website attractive are not to be dismissed out of hand. The big keyword here is the plannability of the entrepreneur. Especially small entrepreneurs or associations but also medium-sized companies benefit from this kind of offer.
As a rule, every successful entrepreneur strives to develop and improve himself and the company. The most valuable asset of an entrepreneur, the time, he can invest in his daily business and exactly the tasks and receives with the offer of renting a partner at his side, which takes care of all the trappings to the website. Plannable monthly costs in which everything is represented, such as the graphic design, programming, web hosting, desire domain and emails.Different scenarios will occur over time. Are you expanding and have added another service to your portfolio and need the appropriate subpage in your website for it? Or you have adapted your services to the economic circumstances and want textual changes for it? To be well protected against hacker attacks, updates are necessary to close vulnerabilities and security gaps. Professional maintenance includes updates that close these. Before that, backups should be made, which secure the entire website. All these points are included in the rent of a website and will be taken over by your new partner.
Opportunity for digital transformation.
The Corona crisis that occurred in 2020 has put the thinking of many entrepreneurs to the test and accelerated the already existing development. In the future, online marketing as a whole will be assigned a much greater role. Classic marketing measures such as flyers, trade fairs or posters will be given less or no importance.
Among the general public, on the other hand, a much greater acceptance of online has occurred as a result of COVID-19. The restrictions associated with the pandemic have led to a large proportion of the population searching and buying predominantly online. Online retail has been the big winner.
The promising way is to invest marketing budget only in digital advertising . The website, which is your digital business card, is still the basis for this. For companies, it is essential, even negligent, not to revise and redevelop old business models and processes. The path of digital transformation is not a difficult one. New technologies help you to make business faster, easier and more efficient. The focus is on adding value for the customer. You should build on this and see the changes as your opportunity and take advantage of them. Think in new ways.
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